Own Your Space


Deliver a memorable experience at Market

Any furniture business will come to recognize the fierce competitive landscape within the industry. And with so many advertisers bombarding consumers from every angle at all times, it’s easy to understand why everything seems so convoluted. With trade shows being the go-to in terms of targeted industry exposure, it’s critical to curate a top-notch experience […]


3 Ways to Empower your Success with Retailers through your Online Presence

Today’s furniture retailing is a complex mix of online and offline experiences, and ultimately serving the empowered super consumer can be challenging. Consumers come already empowered when they walk into stores. 55% have already begun their shopping journey online, but will still want the in-store experience due to furniture items bulk, price, and typical desire […]


Defining Your Optimal Brand Strategy – Part 2

All brands have a voice, and the great ones – ones that standout and sustain for decades, have a distinct personality that connects on a deeper level with their customers. To be effective, this personality should be cohesive and consistent across all touch points: core messaging, copywriting, imagery, advertising, website – everywhere. In our previous […]


Defining Your Optimal Brand Strategy – Part 1

Competing in today's hyper-competitive furniture market is challenging enough let alone having to make your way through all the chaos.  As discussed in our last blog, there are plenty of daunting challenges faced by today’s legacy furniture brands: the generational shift, lack of resources, multiple targets and adapting to technology. Over the next two blog [...]