Right Content.
Right Time.
Right ROI.

The days of linear TV buying are coming to an end. This means no longer will you be buying media based on programming, networks or specified time slots. We are now entering the age of Advanced TV. While this is a major shift, it is a shift for the better as you will be able to optimize your spend by getting the right content in front of the right audience at the right time – making for a better viewing experience and, ultimately, a better ROI.

What is Advanced TV Media?

Targeted advertising media delivered on smart TVs, smart devices and streaming apps

Why Advanced TV Media?

  • Premium inventory and legacy buying power
  • Highly targeted messaging to an engaged audience
  • Measure ROI across all connected devices
  • Eliminate wasted spend and augment reach via precision targeting
  • Control frequency and maximize reach

By the Numbers

74%

of homes have connected TV devices

56M

U.S. Cord-Cutters & Cord-Nevers

193%

YEAR / YEAR GROWTH OF CTV AD IMPRESSIONS

Fully Managed Services

Our team of social and digital experts will work with you to define the best strategy for your market and media based on your overall goals, target customer and content needs.

Campaign Development

– Messaging and Promotion

– Content Visualization & Breakdown

Content Creation

– Animated & Live Action Videos (15, 30, 60 & 120 Seconds)

– Pre, Pro and Post Production

Media Planning and Buying

– Inventory / Platform Selection

– Audience Profiling & Targeting

Media Management & Optimization

– Mid-flight and Real-time Buying (Programmatic)

– Ad fraud, viewability, data privacy and compliance

Data Analysis & Reporting

– Cross-channel Insights

– Weekly and Monthly Reporting

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