About the company
Wesley Allen is a legacy iron furniture manufacturer and designer with over 40 years in business. Over the years, the the brand has become synonymous with quality but in recent years felt the demand for their product had declined. As a Los Angeles-based company that still handcrafts a quality product, it became apparent that the reason for their market decline was that their branding was outdated and a digital presence that was nominal at best.
What we did
Brand & Website Redesign
Video & Photography
Content Creation
Social Media Management
Integrated Trade Campaign
How we did it
To solidify Wesley Allen’s position, we completely overhauled the brand’s look and feel, from a new logo and catalog to website redesign and product photography to trade campaigns and social media management. The eclectic, minimal style modernized the brand’s aesthetic, effectually repositioning it to connect with today’s consumers, interior designers, and retail buyers. Simultaneously, our highly effective marketing and advertising efforts elevated their website and showroom traffic by nearly 50% during Market as well as increased their social presence exponentially over the years, going from nothing to 1000s of followers, likes and engagements across Facebook, Instagram, Pinterest and Houzz.
Jason and the Furniture Branding team has made a huge difference for Wesley Allen in revitalizing our brand for today’s market, the difference we have seen in terms of market attendance and new business is significant. – Victor Sawan, CEO
Results
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47%
|
Increase in unique website users |
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40%
|
Increase in Showroom traffic |
|
150%
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Year-over-year growth on Instagram |
