Mosaic Home is a new furniture brand conceptualized by Najarian Furniture that offers fashion-forward design that can be eclectically mixed while giving independent retailers and boutique stores the ability to customize a container any way they want, or to buy one-off pieces from their warehouse.
Conceptualizing a new brand from the ground up always starts with a brand strategy. Our team dove right in and began researching industry trends and market needs to un-earth actionable insights that helped to define the brands goals, values, target demographics and market positioning. We then worked to create a distinct, modern and timeless name that aligned with the strategy, industry and market direction. For the brand identity, our creative team went with something that captured Mosaic Home’s core essence of eclecticism, internationally inspired and glamorous modernity. To put the finishing touches on the new brand, our creative team developed a core story and tagline that exemplifies and entices.