Maxim Lighting is one of the most known brands in the lighting industry, with over 40 years of industry experience and over 4000 product designs. Looking to modernize the company’s perception and online presence, Maxim sought a renewed website design that was informative, engaging and effective to the trade as well as for consumers.
We performed a complete audit of Maxim’s current online presence and then created an optimal website strategy that positioned Maxim as a leader in the lighting and design space but also spoke of its past, its history and family story. The design is open and elegant with an easy-to-use interface that allows users to view and sort products, add favorites to wish lists, and identify sales reps and online retailers. In order to create more engaging content, our team interviewed some of the top interior designers on Maxim’s behalf for the Design Corner of the website.