Boost Sales with Marketing Automation
Boost Sales with Marketing Automation: The Bottom Line is the Bottom Line
Flexibility is key for furniture marketers who want to keep up with customer expectations, and marketing automation is essential for achieving the agility required in today’s marketplace.
Companies must be responsive, testing their marketing approach continuously and changing direction quickly. Customization is crucial. Marketing automation gives furniture marketers the ability to personalize their tactics, measure the results of their strategy, and increase sales while saving time and money.
What Exactly Is Marketing Automation?
Marketing automation is the use of self-operating software to make repetitive marketing tasks that involve emailing, social media, and website actions automatic – and therefore easier, less expensive, and less time-consuming. The software (including apps and web-based services) also streamlines workflows and makes it easy to measure the result of every marketing element, allowing companies to increase operational efficiency and revenue.
Marketing automation enables your furniture business to nurture customer relationships with highly customized content. Each unique “customer journey” starts with a trigger, such as:
- Requesting information from your website
- Purchasing your product online
- Signing up for your e-newsletter
- Sharing an email
Each journey is designed to be more relevant to the recipient – this is no mass email blast. The personalized content helps to create an ongoing conversation with your subscribers and customers. It spurs the engagement that builds brand loyalty.
But the bottom line is really the bottom line: Marketing Automation generates ROI.
Discover the Components of Marketing Automation
Marketing automation manages complex data and transforms it into streamlined actions and metrics. It has several components, including:
- List of users/customers or another source to gather potential leads
- Tracking user activity on your website
- Valuable, engaging content to nurture leads
- Intelligence to trigger user at the right moment, on the right platform, and at the right stage of their journey.
- Deep insight into customer journey through measurement reporting and analytics
Offloading much of your marketing work to an automated system delivers benefits to both buyers and sellers, all of which serve to increase your company’s bottom line.
Benefits of Marketing Automation for Buyers and Sellers
Enhanced Customer Journey. Customized, valuable content nurtures prospective clients for long-term relationships and focuses on goals that go beyond direct sales. Each customer experience is curated around their needs, interests, and desires. Every lead is nurtured. This lead nurturing creates an ongoing conversation and a deep emotional reaction by providing relevant information at each stage of the customer’s journey.
Personalization & Segmentation. Develop unique marketing messages for different segments of your prospect base that are designed to hit the sweet spot for each type of customer. Marketing automation goes beyond simple demographic data and considers each user’s behavior on your website. Which articles do they linger on? Which offers do they accept? Personalized messaging makes marketing more effective for B2B and B2C companies.
Opportunities to Upsell & Cross-Sell. Marketing automation provides customers with immediate information about higher-end versions of your products or add-on purchases. This targeted information increases profit margins as well as customer satisfaction.
Fewer Human Errors. Consistent messaging is key for customer engagement, especially on social media. A software program will never forget to update your Instagram or get too busy to reply to incoming messages.
Save Time & Money. Each customer journey is just set up once, making it easier for marketers to execute. Manually performing the functions that can now be automated would take an unreasonable amount of time.
Impressive Return on Investment. The benefits of marketing automation can justify the upfront investment. Here are some stats to consider:
- Brands typically see a 20% to 50% increase in revenue after adopting marketing automation. (VentureBeat, 2014)
- Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. (Demand Gen Report, 2018)
- Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (Demand Gen Report, 2014)
Discover how you can harness the power for marketing automation with Furniture Branding. Our innovative fusion of strategy, technology, and creativity will help you stay on top of the modern market with an effective strategy for real results in your bottom line.
Contact us today online or by calling 818.714.2484