How to choose the right e-commerce marketplace Consumers will spend over $300 billion buying furniture and appliances online in 2020. Is your furniture store enjoying a slice of the pie, or missing out completely? Whether you call it online sales or e-commerce, there are numerous options for...
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Target the “forgotten generation” for an edge over your competitors Millennials and Baby Boomers may get all the attention – but if you’re not marketing to Generation X, you’re ignoring the most financially powerful generation in the country. Generation X spends more money on housing, entertainment, clothing,...
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Why Customers Aren’t Coming Through Your Door – and What You Can Do to Bring Them in Again Is your store’s foot traffic slowing to a crawl? Discover why the retail landscape is undergoing an existential metamorphosis – and how you can capitalize on the changes...
Continue ReadingLet's face it: consumers these days crave online shopping accessibility; there's no way around it. In fact, more than 75% of millennials check their mobile devices when shopping in-store, and 29% will even look to the manufacturer's website for pre-purchase research. Creating an e-commerce store for...
Continue ReadingWhy your furniture business needs to be in the messaging game Have you sent a message to anyone today on your mobile phone? Have you checked your messages in the last hour – or in the last five minutes? How many people have you seen glued to their...
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Would you stay in a hotel that was ranked #56 out of 57 properties in the city? Would you eat at a restaurant that was called “dirty” by five different people? Would you go to a dentist with a one-star rating on Yelp? Online reviews matter more than...
Continue ReadingWe all remember when technology used to take five years to reach a new era and take us by surprise with some crazy gadget that did the unimaginable. Well, now it doesn’t take five years anymore, it takes one. As we talked about in our...
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Using the right strategies and techniques can be the foundation of a strong, long-lasting partnership between your brand and your retail partners. Research has found that less than 50% of consumers can recall which brand of furniture they've purchased; an alarming number when compared to...
Continue ReadingThe move to digital and online is upon us and Furniture Retailers can no longer ignore it. Every day more and more consumers are performing their research online, comparing costs, etc. — some are even making final purchases directly through a manufacturers' websites. So what...
Continue ReadingYou already know that the success of your business hinges on attracting new buyers and keeping current buyers interested. But, how do you stay ahead of the game? With problems like ever-changing consumer demands, shrinking retailer loyalty and aggressive pricing competition, it has become more...
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