Engage people with personalized connections that inspire participation Every Marketing 101 college textbook from the last half-century has listed the all-important “4 Ps of Marketing,” which include: · Product (what you sell) · Price (how much you sell it for) · Place (where you sell it) · Promotion (how you...
Continue ReadingWhy your furniture business needs to be in the messaging game Have you sent a message to anyone today on your mobile phone? Have you checked your messages in the last hour – or in the last five minutes? How many people have you seen glued to their...
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Would you stay in a hotel that was ranked #56 out of 57 properties in the city? Would you eat at a restaurant that was called “dirty” by five different people? Would you go to a dentist with a one-star rating on Yelp? Online reviews matter more than...
Continue ReadingHow to Choose the Best Social Platform to Promote Your Furniture Products Which social media platform is best for your furniture company? The answer depends on your business goals, your target audience, and your scope of commitment to posting updates. Answer a couple of questions and explore...
Continue ReadingOur team is super excited to be a part of The Design Influencers Conference on Feb. 24-26 at the Grand Hyatt in Atlanta, where our CEO Jason Pires will be speaking about Human-centric marketing and how the science of selling meets the art of the...
Continue ReadingBoost Sales with Marketing Automation: The Bottom Line is the Bottom Line Flexibility is key for furniture marketers who want to keep up with customer expectations, and marketing automation is essential for achieving the agility required in today’s marketplace. Companies must be responsive, testing their marketing approach...
Continue ReadingSimple were the days in furniture retail when spending on media meant running tv spots on the local station and sending out a mailer or two. In those days it was easy to find your audience and your media spend went a very long way,...
Continue ReadingWe all remember when technology used to take five years to reach a new era and take us by surprise with some crazy gadget that did the unimaginable. Well, now it doesn’t take five years anymore, it takes one. As we talked about in our...
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Using the right strategies and techniques can be the foundation of a strong, long-lasting partnership between your brand and your retail partners. Research has found that less than 50% of consumers can recall which brand of furniture they've purchased; an alarming number when compared to...
Continue ReadingThe move to digital and online is upon us and Furniture Retailers can no longer ignore it. Every day more and more consumers are performing their research online, comparing costs, etc. — some are even making final purchases directly through a manufacturers' websites. So what...
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