You already know that the success of your business hinges on attracting new buyers and keeping current buyers interested. But, how do you stay ahead of the game? With problems like ever-changing consumer demands, shrinking...
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Any furniture business will come to recognize the fierce competitive landscape within the industry. And with so many advertisers bombarding consumers from every angle at all times, it's easy to understand why everything seems so...
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Today's furniture retailing is a complex mix of online and offline experiences, and ultimately serving the empowered super consumer can be challenging. Consumers come already empowered when they walk into stores. 55% have already begun...
Read MoreAll brands have a voice, and the great ones - ones that standout and sustain for decades, have a distinct personality that connects on a deeper level with their customers. To be effective, this personality...
Read MoreCompeting in today's hyper-competitive furniture market is challenging enough let alone having to make your way through all the chaos. As discussed in our last blog, there are plenty of daunting challenges faced by today's...
Read MoreA lot of blogs about Branding and Marketing deal in generalities. We prefer to focus in on what's relevant to the furniture industry. The first part of finding a solution to the various challenges the...
Read MoreSince 2009 the furniture industry has been grappling with a (slowly) recovering economy while habits in consumerism have changed almost overnight. From the disruption of e-commerce retail to consumer empowerment and the generational shift to...
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