Today's furniture retailing is a complex mix of online and offline experiences, and ultimately serving the empowered super consumer can be challenging. Consumers come already empowered when they walk into stores. 55% have already begun their shopping journey online, but will still want the in-store...
Continue ReadingAll brands have a voice, and the great ones - ones that standout and sustain for decades, have a distinct personality that connects on a deeper level with their customers. To be effective, this personality should be cohesive and consistent across all touch points: core...
Continue ReadingCompeting in today's hyper-competitive furniture market is challenging enough let alone having to make your way through all the chaos. As discussed in our last blog, there are plenty of daunting challenges faced by today's legacy furniture brands: the generational shift, lack of resources, multiple...
Continue ReadingA lot of blogs about Branding and Marketing deal in generalities. We prefer to focus in on what's relevant to the furniture industry. The first part of finding a solution to the various challenges the industry faces today is to understand some of the key...
Continue ReadingSince 2009 the furniture industry has been grappling with a (slowly) recovering economy while habits in consumerism have changed almost overnight. From the disruption of e-commerce retail to consumer empowerment and the generational shift to global manufacturing and increased competition, to say these are challenges...
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