We are delighted to be joining the Home Furnishings Association and the Las Vegas Market to bring retailers new ways to drive traffic into the store using different channels. The word of the moment in digital marketing is engagement, but how do you translate that into...
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How to choose the right e-commerce marketplace Consumers will spend over $300 billion buying furniture and appliances online in 2020. Is your furniture store enjoying a slice of the pie, or missing out completely? Whether you call it online sales or e-commerce, there are numerous options for...
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Target the “forgotten generation” for an edge over your competitors Millennials and Baby Boomers may get all the attention – but if you’re not marketing to Generation X, you’re ignoring the most financially powerful generation in the country. Generation X spends more money on housing, entertainment, clothing,...
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Why Customers Aren’t Coming Through Your Door – and What You Can Do to Bring Them in Again Is your store’s foot traffic slowing to a crawl? Discover why the retail landscape is undergoing an existential metamorphosis – and how you can capitalize on the changes...
Continue ReadingWe are thrilled to be able to be apart of a New age conference that encourages forward thinking in real-time. More devices, endless content, countless channels and less time. Technology broke your media strategy and now it can help you put it back together again. Learn the...
Continue ReadingLet's face it: consumers these days crave online shopping accessibility; there's no way around it. In fact, more than 75% of millennials check their mobile devices when shopping in-store, and 29% will even look to the manufacturer's website for pre-purchase research. Creating an e-commerce store for...
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Furniture Branding’s CEO and Executive Director, Jason Pires, will be speaking at the Home Furnishings Association seminar in Las Vegas at 10:30 am on July 28th, room B1050. The topic of discussion will be “Human-Centric Marketing: The Science of Selling Meets the Art of the Lifestyle...
Continue ReadingThe Furniture Branding team is super excited to be a part of WithIt Igniting Leadership Conference on June 24-26 in Alexandria, VA. Join us in the Wright room on Tuesday from 2:10 pm – 2:55 pm where our CEO Jason Pires and Account Manager Alessandra Pecoraro...
Continue ReadingEngage people with personalized connections that inspire participation Every Marketing 101 college textbook from the last half-century has listed the all-important “4 Ps of Marketing,” which include: · Product (what you sell) · Price (how much you sell it for) · Place (where you sell it) · Promotion (how you...
Continue ReadingWhy your furniture business needs to be in the messaging game Have you sent a message to anyone today on your mobile phone? Have you checked your messages in the last hour – or in the last five minutes? How many people have you seen glued to their...
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