For over 30 years Abbyson Living has been a family-based home furnishings brand that continually redefines itself through modern-day living. Having grown into one of the largest furniture manufacturers in the industry, serving the top 100 retailers, their products can be found across the country in major retailers like Target, Costco and Wayfair. Seeking to redefine their identity, brand strategy and communication style, Abbyson came to us looking for an agency that not only understood branding and marketing but also took the time to understand their internal culture and workings on a personal level.
After initial research we found that the core message lacked substance and did not communicate their strongest values as a company. We worked to position Abbyson as a family business with a strong desire to take the lead in servicing the modern furniture partner as well as the modern consumer through their tagline, “All. Together. Now.” and core story. To solidify the new perception of Abbyson, we went on to create a highly successful celebrity endorsement campaign that included product placement, television spots, and print, digital, and social media campaigns–increasing sales by 20% during the duration.
Abbyson is constantly working towards leadership and growth in the market, and we take our branding very seriously,” said Yavar Rafieha, President of Abbyson Living. We are very excited about the new look and direction of our brand. The initial reaction has been encouraging and we are looking forward to seeing the results in Vegas. – Yavar Rafieha, President
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