revitalizing an original

Having experienced many years of success and growth, Seldens had began to hit a ceiling in 2012 and were searching for answers and guidance. After a brief call and an in-person meeting in the Pacific Northwest, the partnership was set-in-motion.

The revitalization process began with a complete rebrand, which included an updated brand strategy, logo and tagline design, responsive e-commerce, product consultation, and geo-targeted online and print campaigns. Successful repositioning Seldens from a perception of out of touch and overpriced to a brand that appeals to and is more obtainable to the modern consumer. Seldens is now one one of the largest furniture retailers in the Pacific Northwest.

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