identity in crisis

With 27-years of industry experience, Italmond built a reputation on its craftsmanship and manufacturing of fine traditional and transitional pieces featuring quality wood, fine finishes and fabrics, and flawless custom work. However, their biggest challenge was the fact that their furniture had exceptional quality but the brand did not coincide with this value - harming sales and brand equity.

By understanding and acknowledging the high expectations of Italmond’s designer clientele, we were able to update and refine their logo by intricately customizing the lettering and creating a tagline that resonates with their target audience. This was followed by the design and development of their customized website and online ordering portal, resulting in a 60% increase in website traffic. Finally, we applied the finishing touches with the redesign of the online and printed catalog.

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