Abbyson Living came to us seeking to redefine their identity, brand strategy and communication style. After initial research we found that the core message lacked substance and did not communicate their strongest values as a company. We worked to position Abbyson as a family business with a strong desire to take the lead in servicing the modern furniture partner as well as the modern consumer through their tagline, "All. Together. Now." and core story.
To solidify the new perception of Abbyson, we went on to create a highly successful celebrity endorsement campaign that included product placement, television spots, and print, digital, and social media campaigns–increasing sales by 20% during the duration.Next project