Cromatti came to us as a new concept that really did not have a category but was ready to become a brand. As with any successful start-up, everything starts with building a rock-solid brand strategy. Once the strategy was defined, it was time to create an identity that reflected their sleek, colorful, and ultra modern product.
With the foundation compete, a brand was starting to take form, now it was time to make it fly. Our creative team began with the design and development of the customized e-commerce website, which allows consumers to place customized furniture orders that are then drop-shipped. In addition, product development consultants helped Cromatti to develop the style that they are now known for.
It is not often a brand can successfully execute through the launch phase and onto the growth phase without much resistance but Cromatti did, and we are proud to be a part of their success.Next project