bringing new light

Maxim Lighting is one of the most well-known brands in the lighting industry, with over 40 years of experience and 4000 product designs from traditional to contemporary. As a legacy company, Maxim is now undergoing a generational shift where younger generations are transitioning into more prominent executive roles. And with a generational shift comes an aesthetic shift: One that is visually stimulating with distinct and exciting creative messaging and a mobile-friendly website that connects with interior designers, contractors, and hospitality clients alike.

Maxim came to us seeking our expertise in brand strategy and responsive website design to achieve dynamic shift towards a modern and tech-savvy customer, which included a complete overhaul of their front-end design, a custom 'design corner' with expert interviews, dynamic image gallery sorted by style, room and collection.

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