finding a new path

After 30 years in the furniture industry, Armen Living's market perception began to erode: their identity, products, and communication were no longer resonating with today's consumer.

Knowing this, Armen Living approached us with the need to reposition the company, which included renaming, product consultation, website redesign and a 12-month marketing and P/R campaign.

The rebrand successfully repositioned Armen Living from a traditional furniture company that strictly operated in brick-and-mortar to one of the most sought after modern brands online with a 130% increase in sales within the first year of online presence.

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