12
Jul

Deliver a memorable experience at Market

Any furniture business will come to recognize the fierce competitive landscape within the industry. And with so many advertisers bombarding consumers from every angle at all times, it’s easy to understand why everything seems so convoluted. With trade shows being the go-to in terms of targeted industry exposure, it’s critical to curate a top-notch experience […]

05
Apr

Defining Your Optimal Brand Strategy – Part 2

All brands have a voice, and the great ones – ones that standout and sustain for decades, have a distinct personality that connects on a deeper level with their customers. To be effective, this personality should be cohesive and consistent across all touch points: core messaging, copywriting, imagery, advertising, website – everywhere. In our previous […]

05
Dec

Defining Your Optimal Brand Strategy – Part 1

Competing in today's hyper-competitive furniture market is challenging enough let alone having to make your way through all the chaos.  As discussed in our last blog, there are plenty of daunting challenges faced by today’s legacy furniture brands: the generational shift, lack of resources, multiple targets and adapting to technology. Over the next two blog [...]
30
Aug

Make Your Brand Relevant

Since 2009 the furniture industry has been grappling with a (slowly) recovering economy while habits in consumerism have changed almost overnight. From the disruption of e-commerce retail to consumer empowerment and the generational shift to global manufacturing and increased competition, to say these are challenges is to put it mildly, and blindly. This is a [...]