12
Jul

Deliver a memorable experience at Market

Any furniture business will come to recognize the fierce competitive landscape within the industry. And with so many advertisers bombarding consumers from every angle at all times, it’s easy to understand why everything seems so convoluted. With trade shows being the go-to in terms of targeted industry exposure, it’s critical to curate a top-notch experience […]

05
Apr

Defining Your Optimal Brand Strategy – Part 2

All brands have a voice, and the great ones – ones that standout and sustain for decades, have a distinct personality that connects on a deeper level with their customers. To be effective, this personality should be cohesive and consistent across all touch points: core messaging, copywriting, imagery, advertising, website – everywhere. In our previous […]

05
Dec

Defining Your Optimal Brand Strategy – Part 1

Competing in today's hyper-competitive furniture market is challenging enough let alone having to make your way through all the chaos.  As discussed in our last blog, there are plenty of daunting challenges faced by today’s legacy furniture brands: the generational shift, lack of resources, multiple targets and adapting to technology. Over the next two blog [...]
30
Aug

Make Your Brand Relevant

When we joined the furniture business we realized that the industry is in dire need of modernization and change. That was years 8 ago, which was at the start of the recession, and the fact is that not much has changed. If the recession served as an excuse for not investing in change, what is […]